Dester Marketing is a marketing agency for financial institutions. Financial products require a careful and clear sales strategy, supported by effective and sophisticated marketing, taking into account the interests and wishes of end customers.

Dester Marketing advises asset managers and private banks in determining and establishing the marketing strategy of their financial products.

Dester Marketing was founded by Esther Waal. She was involved in the startup of Alex Investmentbank and worked as a product manager and a business manager for different financial institutions, including BinckBank. Her 15 years of experience in the financial sector gives her a unique, personal view on the marketing of financial products.


Core activities

ster Strategic marketing advice

ster Copywriting 'engaging' texts (for websites, twitter, information documents)

ster Supervision and organization of marketing projects




Esther Waal
0031-6-23 88 62 62

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